Vertical Cinema – via Apple

For some time I maintained that it doesn’t matter whether your video’s orientation is horizontal or vertical and I’ve had some heated discussions with some of my filmmaking friends that vertical films are sacrilegious. Films, in their book must be maintained at the horizontal aspect as that’s how we humans tend to view things with the orientation of our two eyes.That’s not completely true of course as our field of vision is almost a complete …

New Nike Ad is a lesson in seamless and gorgeous editing

Did you get goosebumps?Watch it again.Even more goosebumps, right? This is what a real piece of art does. I love the seamless integration of these shots. What’s even more brilliant about them is the fact that they are all archive footage. Nike’s team didn’t go out and shoot them specifically, though their team did watch and research some 4,000 clips to get the to the final selection of 72 that they compiled into this …

Innovative Banking Communications

Banks aren’t looked at to be innovative. Their traditional persona is that of an old, stable, go-to place to store your money. Safely. And get to your money at any time you like. Yes, this digital age requires change in the way that traditional banking is done and many if not all banks by now have some sort of a smartphone applications for their customers to interact with their money.Very few banks have taken a …

CORONA-19: Wear Mask + Wash Hands + Social Distance

How difficult is it to understand and enact the World Health Organisation’s recommendations to reduce the risk of COVID-19? Just wear a mask, wash your hands with soap frequently or use an alcohol based sanitizers and keep a distance of one meter from others.That’s it! Just do the above and you’ll have a good chance not to contract the disease.WHO didn’t qualify its advice with “sometimes” or “inshallah” or “let’s pray and hold a …