It has been a long standing tradition in Bahrain, as is the case with the rest of the Gulf specifically, that whenever there is an occasion, whatever the occasion, big business and government agencies take out substantial and costly adverts in all the national papers lauding a personality, extending greetings or congratulating a royal personality. Needless to say that these campaigns are ludicrously expensive as a full page advert in a paper could cost BD2,000 (US$5,291) or more and half a page is half that amount.
Apart from that, they also take out huge hoardings and street signs doing the very same, and that exercise costs even more. It even feels that it is orchestrated by someone sitting in a dark “strategy” office thinking that doing things like these will ingratiate that royal to people’s hearts and minds. Well, if there is such an office, let me be the first to burst your bubble. IT DOESN’T WORK! Do I need to shout it louder to get through your thick skull?
This practice is time wasting and ugly. Especially at a time like this when over 1,000 human beings in Lebanon and Israel are killed, over 3,000 injured and over a million destitute, wouldn’t you think that these very same cash-flush companies give up that money wrongly spent to more deserving causes like Lebanon?
Okay, Lebanon is too far away or there are various programs underway to help them, fine, how about coming closer to home? What about those over 200 desperate souls made destitute and homeless because of that building’s fire? A building they were housed in without any regard to safety and even the most basic human decency? What about them that are now moved into an unprepared barracks to while away the heat of the day and night without proper shelter and food? What about the loans that they have taken just to be brought over here to eek out a living to send back to their own families? Aren’t they a more worthy cause then congratulating Shaikh Nasser in this way?
Okay, here’s another idea for you which I am sure Shaikh Nasser will appreciate: with all the money that has been squandered in the papers so far congratulating Shaikh Nasser, wouldn’t it have been better to pool all that money and build a homeless shelter and name it after Shaikh Nasser? Wouldn’t that be a more lasting gift to people who when entering that centre thank Nasser for all of eternity?
You should be ashamed of yourselves. You should be much better and bigger than kissing ass like this. Shaikh Nasser doesn’t need this, and no royal needs this either. So calculate how much you would have spent throughout the year on meaningless crap like these newspaper ads and build the centre and alleviate someone’s suffering.
Get on with it!
Congratulations Shaikh Nasser.
I hereby pledge BD100 to start the kitty to build a homeless centre in your name.
Filed in: twitbthifd