Kuwait takes blogging seriously!

21 Feb, '07

They even constructed a whole multi-story building to celebrate WordPress!

Wataniya Telecom’s logo resembles that of WordPress!

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  1. BahBlog | 21 Feb, '07
  1. Ahmed says:

    Nice :biggrin:

  2. nibaq says:

    You know they had to change their logo once before since it resembled a multinational company. I wonder if they will have to do it again..

  3. Q says:

    lol nice one!

    Never thought of it this way!

  4. mahmood says:

    Nibaq, this is really going to hurt their agency then, as if I was them I would fire their asses immediately. Their logo looks so much like a clone that it could just be a copy and paste job with drilling a whole in the curve to appear like the Arabic “wow” character.

  5. Barry says:

    You’d think they could find a designer to make their logo look unique and still give the appearance they’re using the waw character, as well as make it look like a Latin W.

  6. Redbelt says:

    Other companies with similar issues:
    Rotana > Sony Ericsson

  7. mahmood says:

    I remember seeing an email or a post from a designer highlighting all of these errrr inspirations for ME companies.. it might have been 248am but am not sure.

  8. Barry says:

    The Middle East has produced some of the most exquisitely intricate and complex art using nothing but the written word, and all of these companies are so unoriginal in their logo designs? Something’s wrong here.

    I guess there’s something to be said about Japanese companies and their use of visual symbols to create a striking design (such as their family crests which are often abstract designs or taken from nature)

  9. mahmood says:

    I am not in a position to evaluate branding standards as I am not an authority. I hope that someone from the industry can shed some light as to why branding and advertising agencies do not heed your advice, but rather just modify a copy to arrive at a derivative.

    As a simple observer who loves good and nice design, I am disappointed by this and think that this could be attributed to the low level of creativity and brand comprehension not only by the designers but also by their clients who accept such mediocrity.

  10. Ali says:

    Not that I like Alwataniya logo but being in telecoms industry I think the company existed long before wordpress. It’s intersting to see who cloned who!

  11. Ali says:

    About WordPress:

    WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and fewer users than you can count on your hands and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day.

    About Alwataniya:

    Launched in December 1999, Wataniya Telecom has gone from strength to strength. Born into a monopoly telecom market, Wataniya Telecom is Kuwait’s first privately owned operator and has been a driving force in increasing the mobile communications market penetration in Kuwait to over 93 percent of the population; one of the highest penetration rates in the region.

  12. mahmood says:

    Thanks Ali, any idea when their new branding was done?

  13. mahmood says:

    no press releases are available on their (Wataniya) website prior to June 2003 and I haven’t found the “branding” press release yet.. there must be one!

    However, it does seem that Wataniya did have one of its ads copied according to Mark where a Taiwanese company allegedly copied one of their ads concepts, although I personally think that the idea is so cliché that one would be forgiven to have thought it only a mere coincidence.

    The essence of the story is that we don’t know yet, and won’t until we get to know when the new branding was launched.

  14. Ali says:

    If you browse through Alwataniya’s annual reports you’ll see their current logo printed on year 2002 report.

  15. Redbelt says:

    why stop at branding?
    Adverts have alot of “borrowing” as well. I can find examples, but … I can’t be bothered. :getlost:

  16. mahmood says:

    Thanks for the investigation Ali, so it is confirmed that WordPress copied Wataniya’s logo. Another win for Wataniya!

  17. finlandi says:

    If only the rest of the Arab world would learn….


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