New placards have appeared over the last few days on the lamp posts on the Budaiya highway telling people to call a number if they have a complaint about violations of tobacco smoking or food hygiene.
Apart from the grotesque design and bad placement, the placard just has too many words on it to be easily read while driving, apart form the fact that unless you’re blessed with an excellent photo-memory, there is no way you can remember that number!
I’m sure that it’s not intended; but this bad design and the difficult to remember assigned response number does nothing but distance people from taking the department up on its offer.
I don’t know how much the design of this poster cost or how much the government department spent on placing them on lamp posts, nor do I care. What I do care about though, is for the responsible government department to understand (as should other advertisers) that if they want people to take up a cause and effect an action, they should at least make it easier for people to do so!
Filed in: Thoughts