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Lessons in practical marketing: on the left are warm colours, bright but warn environment, hi end tv running a high end looping advert, ‘welcome’ used at the ticket machine, services clearly shown with simple icons and a nice well maintained plant inside and a quick service machine outside.

On the right, dark, dingy and old. Mismatched lights, scored desks, claustrophobic blacks, mismatched ad boards, two old tv screens with static content, empty feedback form stand and a pretense at living the environment by having a phone recycling box but no plant in sight, negating the caring message.

Which would you give your business to?