It shows how much the Bahraini economy is affected by tourism that the tourism authority recently launched a slick campaign to entice mainly Saudi visitors to come to Bahrain. After the COVID-19 issue has passed, one hopes. So the stings are meant to keep Bahrain at the of their minds.
Here’s the video:
The video is very well executed with dynamic editing. The images are of iconic Bahraini locations and the main motif is the Arabian horse. This is a good choice as it denotes strength and endurance, and it conveys the idea that Bahrain itself is indeed strong and will endure, regardless of the heavy toll it’s paying to COVID-19.
The BTEA is releasing this video as part of a cohesive strategy that will
be spread over the span of a year, will be launched in three parts, which will first kick off with the ‘Inspirational’ phase connecting with followers digitally through interactive posts and live sessions, move on to the ’Encouragement’ phase which will focus on the promotion of the Islands activities, and ends with the phase of ‘Transformation’ which involves face-to-face interaction with visitors once events are safe to host once again.
BTEA release
The delivery platform chosen for this campaign is Instagram through BTEA’s Instagram account @Bahrain.Ours.Yours.ar.
I wish them luck. God knows that we need all the help we can get to restart our economy.
And on the mention of our economy, I just hope that BTEA has selected an indigenous Bahraini company to create this material. Because if it was farmed to a foreign entity, then they are missing out on a fantastic opportunity to show their support for local companies, and actively want us in the industry to benefit from new opportunities and experiences.
If the BTEA and every other entity in government doesn’t actively and diligently support local, then no matter how slick their advertising campaigns are, they will be hollow and remain unsupported by the people that count. Bahrainis.
One more thing, did BTEA mistranslate “ولهنا عليكم”? Shouldn’t the English be “We Miss You” rather than the currently used tag of #WeWillMeet?