New Nike Ad is a lesson in seamless and gorgeous editing

Did you get goosebumps?

Watch it again.

Even more goosebumps, right? This is what a real piece of art does. I love the seamless integration of these shots. What’s even more brilliant about them is the fact that they are all archive footage. Nike’s team didn’t go out and shoot them specifically, though their team did watch and research some 4,000 clips to get the to the final selection of 72 that they compiled into this minute and a half ad.

Brilliant.

H/T Muse

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New Nike Ad is a lesson in seamless and gorgeous editing