Practical Video Production Course

Learn how to produce your business and marketing videos without being taken for a ride!

Welcome to the practical and comprehensive course that covers the major aspects of business and marketing video production, from start to finish. The lessons are explained in practical terms that are based on over 15 years of experience in the field and offer real-world examples of actual productions.

Has any of these thoughts crossed your mind when you thought of starting a video production:

  • I’ve had a bad experience of the process
  • I tried, but the end result didn’t meet my expectations
  • How do I go about specifying your project in the first place?
  • How do I ensure that I get a fair price?
  • How do I make sure that the director stays on-message and interprets my vision appropriately?
  • Can I create a process for repeatable successes for future projects from this experience?
  • How do I actually set a strategy that will produce a successful project?
  • Will I be getting the best price or will they take advantage of my inexperience?

We’ve got your back!

Whatever your reservations, you know that using video to achieve your marketing goals from converting leads to raising awareness is the right thing to do. We’ll guide you through the journey and provide you the resources you need to ensure success whether you opt to farm out the job or do it yourself.

Join this guided and comprehensive practical course by the award winning producer & director Mahmood Al-Yousif.

Mahmood Al-Yousif is an award winning leader, entrepreneur and passionate communicator. He is intent on making positive change through entrepreneurship to bridging the cultural gap. Mahmood is a passionate communicator and one of the original award winning bloggers in the Middle East.

Mahmood owned and operated several companies in the media and broadcast equipment field. Arabia Video is one of these award winning entities that enjoys clients from all over the world and has produced many award winning corporate and documentary films locally and internationally.

Here’s Mahmood (complete with a Movember Moustache!) talking about his passions and beliefs in corporate communications.

What you’ll learn

By the end of this course you will be able to:
  • Create business and marketing videos with the equipment you already have
  • Understand the phases that every video production goes through
  • Specify and scope video projects from conception to delivery
  • The strategy you need to put in place to ensure repeatable success in your video production projects

This course includes:

  • 8 video modules totaling 1.5 hours of on-demand videos
  • Downloadable resources; templates and forms
  • A group LinkedIn Live consultation session of up to an hour with Mahmood
  • Access to the Course associated restricted LinkedIn Group
  • Full lifetime access to the Course
  • Certificate of completion

Contents

This course contains eight modules and one and a half hours of on demand videos that cover the major aspects of corporate video production:

  • Module 1: Introduction.
  • Module 2: Development – The Creative Brief
  • Module 3: Development – The Script
  • Module 4: Preparing to Shoot
  • Module 5: Preproduction
  • Module 6: Production
  • Module 7: Postproduction
  • Module 8: Distribution and wrapping up

As a practical example and case study, I break-down some of my recent corporate video projects including an awareness building film for the Gulf Aluminium Rolling Mill; a school tour video and a public service announcement.

Who this course is for

This course is put together for corporate communications and marketing executives. No previous video making experience is necessary to make the best of this course, though having some experience in video production obviously will be helpful. The concepts, methods and techniques discussed here are universal and will benefit any video maker to make better films regardless genre. No special equipment is necessary to benefit from this course and any video camera including your smartphone will suffice.

The principles outlined here do apply to any video project, be that marketing, training, human resource, infomercial, and the many other kinds of video productions available.

“I have to say that since I met Mahmood, years ago, I always was fond of the person/gentleman he is. Today, I have so much respect for Mahmood, not only on a personal level but also on the professional level. I was impressed by the professionalism that he and his team have always carried themself. I am blessed that I got to know this fine gentleman.”

— Mr Talal Al-Zain
Group Chief Executive Officer at Trust International Insurance & Reinsurance Company BSC (Trust Re)

We worked with Arabia Video for project progress videos that were presented to VVIP and VIP officials. We were very happy with their work, punctuality and they always delivered on the agreed timeline. Videos were high quality and well made. We always look forward to take on new projects with Arabia Video.

Saleh Bagaeen, PMP, MSF
General Manager & Project Director at Bahrain Real Estate Investment (Edamah), Al Sahel Resort & Bilaj Al Jazayer Real Estate Development

It’s always a pleasure to work with Mahmood. Not only is he creative and artistic, but also very passionate about his work. Mahmood jumped into Bahraini Views and led it with zest! He understood the project and delivered incredible results! Thank you!

Dina Kasrawi
Head of Corporate Communications at Arab Petroleum Investments Corporation (APICORP)

Mahmood has taken the communication role at EO Bahrain [the Entrepreneurs’ Organisation Bahrain Chapter] to a whole new level. He has simply taken our communications from the stone age to the modern age. His passion, professionalism and dedication makes him one of those perfect leaders in EO at a local chapter level, and I am sure in the future at a regional and global level.

Mr Basim AlSaie
Chairman at Gulf Aluminium Rolling Mill, CEO at Installux Gulf, Past President Entrepreneurs’ Organisation Bahrain Chapter

As a communications professional, you know that using video to achieve your marketing goals from converting leads to raising awareness is the right thing to do. You know you can easily outsource this task to a production house or even a freelancer and they will take responsibility for the project from start to finish.

Then the project actually starts, and the production demands and questions come flooding in. People are riding on your words and decisions to make this happen. How are you supposed to deal with this? 

But wait. It gets worse!

You hired a production company to do this for you, but they too require your attention and detailed answers for them to proceed. And with ever more problems that you’re confronted with, the more you’re inclined to throw in the towel and wish you had never started such a project.

The panic dissipates a bit and you start to function again. You answer questions you hope will be the last and you physically wish the project to progress forward. But it seems like for every step forward you move, you’re dragged back two steps.

I sympathize. I get it.

Creating a video, no matter how small, is a complex task that requires many talents to come together to make it happen. It’s not just art, but a science as well as astute project management.

Without a thorough plan, a video project is almost guaranteed to fail. Planning for a video project is different from other types of content. Because video offers a unique set of challenges that need to be addressed for progress to occur.

I’ve distilled this course from over 15 years of my experience in professional corporate videomaking

This course is designed for all levels of experience in videomaking. Even for those who haven’t produced a video before and haven’t put a video production strategy together, or have tried to in the past but didn’t get the results you aspire to.

Mahmood filming and interviewing the great Bahraini contemporary artist Mr Abdulkareem Alorayedh at his home.

You’re in for the Win!

Creating a video that you and your company can be proud of is possible and within your grasp. Some of your colleagues from all over the industry are doing just that. You can do that too by following my formula.

My formula is a straight line, step by step approach to corporate video production. I’m going to reveal all some of the secrets of the trade in order to give you the transparency you need to confidently commission video productions as you need them.

Learn all of these secrets for just US$997. You will recoup many multiples of this in your first business video production.

As a bonus, you will get up to an hour group live consultation with Mahmood.

This is a limited time offer, so hit that buy button quick!

The Straight Line Formula for Success

Creating a video that you and your company can be proud of is possible and within your grasp. Some of your colleagues from all over the industry are doing just that. You can do that too by following my formula.

My formula is a straight line, step by step approach to corporate video production distilled from over 15 years of experience in the field. It offers assured success in video marketing which follow these steps which we’ll thoroughly explore:

  1. Outline your objectives
  2. Define your target audience
  3. Focus on your core message
  4. Plan the specifics
  5. Write a video production creative brief
  6. Produce your video

I reveal some of the important secrets of the trade in order to give you the transparency you need to confidently commission and create your video productions as you need them.

Light Package

US$297

  • The entire “Practical Video Production Course” with 3 months access to all course creation tutorial videos, templates and downloads so you can go back and re-take the program over and over again.
  • Access to a Private Facebook Group with livestreams and accountability from Mahmood to help you stay on track and get the best out of the course
  • 3 Months FREE access to the VideoAcademy courses

Standard Package

US$ 497

  • The entire “Practical Video Production Course” with 3 months access to all course creation tutorial videos, templates and downloads so you can go back and re-take the program over and over again.
  • Access to a Private Facebook Group with livestreams and accountability from Mahmood to help you stay on track and get the best out of the course
  • 3 Months FREE access to the VideoAcademy courses
  • A LIVE 90-minute group coaching session via Zoom with unlimited Q&A with Mahmood

Plus Package

US$ 1,997

  • The entire “Practical Video Production Course” with 3 months access to all course creation tutorial videos, templates and downloads so you can go back and re-take the program over and over again.
  • Access to a Private Facebook Group with livestreams and accountability from Mahmood to help you stay on track and get the best out of the course
  • 3 Months FREE access to the VideoAcademy courses
  • A LIVE 90-minute group coaching session via Zoom with unlimited Q&A with Mahmood
  • A one-to-one one hour call with Mahmood to help you with your project
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