Welcome to the practical and comprehensive course that covers the major aspects of business and marketing video production, from start to finish. The lessons are explained in practical terms that are based on over 15 years of experience in the field and offer real-world examples of actual productions.
Whatever your reservations, you know that using video to achieve your marketing goals from converting leads to raising awareness is the right thing to do. We’ll guide you through the journey and provide you the resources you need to ensure success whether you opt to farm out the job or do it yourself.
By the end of this course you will be able to:
- Create business and marketing videos with the equipment you already have
- Understand the phases that every video production goes through
- Specify and scope video projects from conception to delivery
- The strategy you need to put in place to ensure repeatable success in your video production projects
This course is put together for corporate communications and marketing executives. No previous video making experience is necessary to make the best of this course, though having some experience in video production obviously will be helpful. The concepts, methods and techniques discussed here are universal and will benefit any video maker to make better films regardless genre. No special equipment is necessary to benefit from this course and any video camera including your smartphone will suffice.
The principles outlined here do apply to any video project, be that marketing, training, human resource, infomercial, and the many other kinds of video productions available.
Ready to start your journey? Click here to begin.