6. (C) The Gulf Air board, now controlled entirely by the GOB, made clear to Naff its vision for Gulf Air as a robust, revitalized national carrier. The airline needed to grow rather than shrink. In October 2007, Gulf Air signed an MOU to purchase Boeing Dreamliners. However, the board reversed itself shortly thereafter, citing concern over being able to justify a decision for Boeing to the parliament in the face of a steeply discounted airbus quotation; the Airbus package was reportedly $400 million cheaper.[…]
15. (C) The Embassy’s role in Boeing’s success is noteworthy for advancing well beyond every-day advocacy. Gulf Air relied on the Embassy to not only communicate with Boeing, but to get the best possible deal; Boeing turned to us for an understanding of the true facts on the ground (which at times belied appearances) and as a force multiplier, conveying the Boeing advantage at all levels. These efforts resulted in a win-win solution. In a letter of thanks to the Ambassador Boeing stated, “Your continued effort to touch the right leaders and remain a strong advocate for Boeing in this process made an enormous difference in the final outcome. The working together activity between you, your team, and Boeing is a model that we should really aspire to replicate in other countries.”
Very interesting reading. Have a look!
And if the Ambassador is this successful, why is he leaving and where is he going? Does he too have a ranch in Texas to retire happily ever after to I wonder?
Disclaimer: I love Boeing and voted against GF buying the original flurry of Airbus back when I worked with them. I left just as the Airbus was entered into service. And no, I wasn’t paid anything for my advocacy nor was my voice heard of given any weight!