The A&W Canadian restaurant chain did something wonderful last weekend by launching a fun event for the second year to help the MS Society of Canada by launching an innovative event which invites people to bring their classic cars to their local A&W. A good strategy to generate interest.
A&W also pledged C$1 for every Teen Burger they sold. With that, they raised C$400,000 last year! I expect that they will probably raise more this year. By all accounts and by what I have witnessed myself, the afternoon was a lot of fun with a lot of people turning up to support the cause.
We should emulate this idea in our part of town too. Anybody want to help me organise such an event in Bahrain?