Khamis Al-Muqla notwithstanding, a guy wrote some advertising rules which might as well be the Advertising Bible, which I would happily add to the useless television ads I’ve written about some time ago (and STILL quite popular it seems!)
1. Men are obsessed with sex but will forego sex in order to watch football or drink beer.
2. Women are locked in a constant battle with their weight/body shape/hairstyle.
3. Career success is entirely based on your ability to impress your boss.
4. Mums are often harassed but NEVER depressed/unable to cope.
5. Any act of male stupidity (e.g. walking across a clean floor in muddy boots, putting the dog in the dishwasher, etc.) will be met with a wry smile, not genuine annoyance/anger.
6. Married men will flirt with other, younger women but NEVER act upon it.
There are 20 more examples, follow the article link to read them all.
Comments
The Advertising Bible
#$%*@! they got me down to a t. No wonder I laugh at beer commercials.
billT