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Mahmood's Den

An Arab man's attempt at bridging the cultural gap and trying to make a difference. Failing a lot. Succeeding once in a while.

Video Production

Vertical Cinema – via Apple

By mahmood on Sunday, August 9, 2020

For some time I maintained that it doesn’t matter whether your video’s orientation is horizontal or vertical and I’ve had some heated discussions with some of my filmmaking friends that vertical films are sacrilegious. Films, in their book must be maintained at the horizontal aspect as that’s how we humans tend to view things with …

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Thoughts

New Nike Ad is a lesson in seamless and gorgeous editing

By mahmood on Friday, July 31, 2020

Did you get goosebumps? Watch it again. Even more goosebumps, right? This is what a real piece of art does. I love the seamless integration of these shots. What’s even more brilliant about them is the fact that they are all archive footage. Nike’s team didn’t go out and shoot them specifically, though their team …

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Communications

Innovative Banking Communications

By mahmood on Thursday, July 9, 2020

Banks aren’t looked at to be innovative. Their traditional persona is that of an old, stable, go-to place to store your money. Safely. And get to your money at any time you like. Yes, this digital age requires change in the way that traditional banking is done and many if not all banks by now …

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Health and Weight Loss

CORONA-19: Wear Mask + Wash Hands + Social Distance

By mahmood on Wednesday, July 8, 2020

How difficult is it to understand and enact the World Health Organisation’s recommendations to reduce the risk of COVID-19? Just wear a mask, wash your hands with soap frequently or use an alcohol based sanitizers and keep a distance of one meter from others. That’s it! Just do the above and you’ll have a good …

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Entrepreneurship Technology

This too shall pass… but like a kidney stone

By mahmood on Tuesday, July 7, 2020

I’m not going to talk about the health implication of the pandemic here but rather talk about the implications of this disease on my businesses, how it affected them and what I’ve learnt from the situation so far. TLDR: it’s tough and don’t trust that light at the end of the tunnel. It’s an oncoming train!

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