After graduating from the States in Business & Finance and spending 6 years working for one of the top banks in Bahrain going through to managerial level, Ammar felt that he had more to offer and was concerned that his creativity was not being utilised. This drove Ammar to take a courageous decision to leave a secure job and follow his passions: writing, photography and music.
Ammar established a website through which he filled with information about Bahrain, entertainment spots, and other elements he thought would be interesting to both Bahrainis and visitors. He ultimately decided to distill all of this information in a monthly electronic publication he called HalaBahrain and decided to turn it into a self-sustaining project by selling advertising to be published within it. That required a lot of effort on his part to convince prospective advertisers of the efficacy of online advertising in Bahrain. He was successful in doing so and now the magazine (registered with the Ministry of Information & Culture) constitutes one of his sources of income.
The magazine enjoys a monthly readership of 15,000 spread across the world. 60% are from Bahrain, 20% from the Gulf and the rest are from the rest of the world.